Using Social Media: Sharing Your Team as a Brand

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Presenter: Bryan Enberg | MRA Webinar Series | 
Social networking sites like Facebook, LinkedIn, WordPress and Twitter have been around for more than a decade, yet it is still considered “new media.” This presentation will focus on how to integrate aspects of social networking into the marketing plan for your SAR unit. Social networks can be a cost effective way to promote your organization in your community, target advertising for recruiting new members, and fundraising. Some SAR units have also used social networking to communicate with SAR units from across the globe to discuss topics like technical rescue techniques and tools, management issues, and generate training ideas. Discussion related to specific social networks will be limited to Facebook and Twitter.

Bryan Enberg is the Vice President and lead SAR instructor for Northeast Mountain Guiding’s Professional Services Division. He has been a member of New Jersey Search and Rescue for sixteen years and currently holds the rank of Chief.

He serves as the Vice President of the Mountain Rescue Association and leads its social media marketing efforts. He holds certifications as an instructor for NASAR’s Managing the Lost Person Incident (MLPI), Introduction to Search and Rescue (ISAR), and Fundamentals of Search and Rescue (FUNSAR). Bryan recently developed the newly released NASAR program, Initial Actions in Search and Rescue. Bryan also instructs Rope Rescue and Patient Packaging and Transport, and offers consulting services regarding team management, social media and professional standards credentialing.

Bryan is the chairman of the Education Committee for the Search and Rescue Council of New Jersey and serves as the Council’s State Agency Liaison, leading its efforts within the state to establish a Search and Rescue Resource Credentialing system, in partnership with the New Jersey State Police OEM.

He has been backpacking and climbing since his Scouting years and has returned to Scouting with his son, Joshua. He resides in Sparta, New Jersey with his wife Jennifer, a Lieutenant and Search Manager with NJSAR, and NMG PSD Instructor.

Social Media for SAR: How to Turn Your Mission Reports Into a Fundraising Machine

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Presenter: Richard Solosky | MRA Webinar Series | 
Join us for this free webinar discussing how social media can work to enhance the fundraising and branding of nonprofits. Also, learn the new rules regarding how social media should be managed in today’s information age.

Presenter Richard Solosky has over 25 years of business development and marketing expertise. He is the founder of two software development companies and has over 15 years of nonprofit experience serving at various levels bridging both staff and board functions. He is a principal and senior consultant with Questus Strategies serving nonprofits in the areas of marketing, fundraising and organizational development; his nonprofit blog, rsolosky | hip tips provides progressive nonprofit viewpoints, attitudes and strategies. He earned a Bachelor of Business Administration from Western Michigan University, and a Master of Nonprofit Management from Regis University.

A world traveler, with a natural love of the outdoors and outdoor activities, Richard is an experienced backcountry skier, mountaineer, rock climber, road and mountain biker, and mountain guide; a twelve-year field-active team leader with Alpine Rescue Team, he served as president, training director, and as chairman of the Rocky Mountain Region of the Mountain Rescue Association. He has resided in Evergreen, Colorado since 1990. Richard is an environmentally concerned citizen, who believes that stewardship of both our wild places and communities is critical to our sustainability.